Schuler Maintenance Email Marketing

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I managed and owned the email marketing channel for a client, who wanted help growing his small business

 

I helped the client identify his pain-point, and how his handyman business could be enhanced by a subscription model (rather than just a phone call when you're stuck and need help).

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- I designed the email

- I wrote the copy

- I coded the email

- I personalized the name

- I blasted the email (Salesforce)

- I created A/B tests with subject line and with email content (50% of users received an image related to smoke detectors, 50% received an image about plumbing)

- I analyzed the results: deliverability rate, open-rate, click-through-rate, click-to-open rate, and conversion rate.