DirecTV Upsell Credit Card Email​

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Developed responsive HTML email template for AT&T Fiber's HBO Max bundle campaign promoting entertainment-grade internet with included streaming benefits. Built promotional email featuring animated GIF hero image with visual motion effects showcasing AT&T Fiber and HBO Max co-branding.

 

Implemented multi-section informational layout highlighting 1 GIG internet speeds starting at $39.99/month, 1000Mbps connection capabilities, and unlimited data ($30 value) bundled with HBO Max access. Coded detailed service comparison messaging emphasizing bandwidth advantages over cable providers (Xfinity, Spectrum, Cox) with supporting footnotes and disclaimers. Developed mobile-responsive design with optimized image performance, gradient CTAs, and featured content grid showcasing Westworld and Friends programming to drive fiber upgrade conversions.