Starz and DIRECTV​

 

Developed responsive HTML email template for DirecTV's Starz partnership campaign promoting free weekend preview access to premium content including American Gods, Now Apocalypse, Spider-Man: Homecoming, and Toy Story 3. Built multi-section promotional layout with hero imagery, content grid showcasing featured programming, and channel information targeting subscription upgrade conversions.

 

Implemented mobile-responsive design with optimized image compression for faster load times and improved deliverability through strategic image-to-text ratio management. Ensured ADA accessibility compliance with comprehensive alt-text attributes for all imagery. Coded CAN-SPAM compliant footer with detailed network partnership disclaimers, subscription management links, and social media integration while maintaining cross-client compatibility across major email platforms.

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