T-Mobile - HINT Campaign Management
Journey Set-Up, Understanding Data Pipelines, and KPI Analysis

 

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Not all email development roles involve campaign management and strategy, but I bring that experience. I've overseen full email campaign lifecycles, from designing journey cadences and strategic messaging to managing data pipelines and tracking KPIs. This enables me to deliver functional, data-driven campaigns aligned with business goals.

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• Email Journeys and Cadence:

  • Designed structured email journeys (e.g., T1–T6), balancing engagement frequency with customer experience.

  • Aligned messaging and timing with customer lifecycle stages to maximize impact.

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• Campaign Strategy:

  • Contributed to crafting strategic messaging for email and SMS touchpoints to drive engagement and conversions.

  • Collaborated with cross-functional teams to ensure campaigns met broader marketing objectives.

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• Data Pipelines:

  • Oversaw data flow from multiple sources into SFMC, ensuring accurate segmentation and personalization.

  • Managed tools like Control-M to monitor and maintain pipeline integrity for seamless campaign execution.

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• KPI Tracking and Optimization:

  • Monitored key metrics like delivery rate, bounce rate, and engagement to measure campaign success.

  • Used performance data to refine future strategies and improve ROI.