United Health Care
Design, Development & QA

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​This project demonstrates my ability to take a basic Word document brief with brand assets and transform it into a fully designed and then coded email. I handled the process end-to-end: interpreting the brief, applying design principles, and developing a responsive, cross-client-compatible HTML email.

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• Interpreting the Brief

  • Extracted key messaging and visual hierarchy from the Word document.

  • Identified essential content sections like the headline, callouts (e.g., Service Heroes), and closing remarks for emphasis.

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• Design Stage

  • Visual Layout: Created a clear and engaging layout based on the content, emphasizing headers, quotes, and recognition sections.

  • Brand Consistency: Applied UnitedHealthcare's brand guidelines, including typography, colors, and image placement.

  • Mobile-First Approach: Designed with responsive layouts to ensure readability and functionality across devices.

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• Development Stage

  • HTML Coding: Hand-coded the email to reflect the design, ensuring clean, maintainable, and responsive code.

  • Cross-Client Compatibility: Addressed quirks in email clients like Outlook using techniques such as inline styles and VML for background images.

  • Accessibility Compliance: Added alt text for images and structured the content for screen readers to ensure usability for all audiences.

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• Quality Assurance

  • Rendering Tests: Used Email on Acid to validate design consistency across 90+ email clients.

  • Functionality Tests: Verified all links and interactive elements worked correctly.

  • Performance Optimization: Minimized load time by compressing assets and cleaning up code.