Waste Management - Hurricane Season

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Designed and developed time-sensitive hurricane preparedness email campaign for Waste Management, educating residential customers on emergency waste disposal services and storm debris management protocols. Collaborated with marketing and operations teams to create urgent, actionable messaging that balanced promotional content with public safety information for customers in hurricane-prone regions.

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Led creative strategy and UI/UX design including copy development, visual layout architecture, and mobile-responsive template build using drag-and-drop email builder. Architected information hierarchy to prioritize service awareness and preparedness guidance while incorporating promotional discount messaging, ensuring clear communication of special collection services and customer support resources during severe weather events.

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